Creative Content Always Wins
#1 CHR.
#1 Rhythmic CHR.
#1 Hot AC.
#1 AAA.
Proven Success Across Formats.
Consistent ratings success starts with focusing the content, music, positioning, imaging, promotions and production to super-serve the target listener.
Stations programmed and directed by Steve Wall have achieved some of their strongest historic ratings while building stronger brands, deeper listener loyalty and increased revenue opportunities.
Ratings Are The Result. Great Content Is How You Get There.
Your goal is not simply to create a ratings spike. The goal is to build an audience that stays, returns and develops a real connection with the station and its personalities.
Listeners can find the same songs on demand almost anywhere. What they cannot duplicate is your talent, your point of view, your local connection, your entertainment value and the experience your station creates between the records.
Talent Farm helps stations sharpen on-air content, strengthen music strategy, improve positioning and imaging, develop personalities and recruit talent when needed.
The focus is simple: create compelling, listener-centered content that stands out from the competition and gives audiences a reason to keep coming back.
Programming. Coaching. Content. Performance.
ThatGuySteve brings more than 30 years of experience in on-air performance, radio programming, coaching, management, marketing and syndication.
The objective is always the same: raise the level of execution, increase listener connection and help the station perform at its highest level.
The Numbers Tell The Story.
KXLY • Spokane
#2 Persons 25-54 • AM Drive
Increased Spokane’s River to #2 Persons 25-54 in morning drive and helped make it one of the highest-rated AAA / Hot AC stations in the country.
KXLY 920 AM News ratings also increased approximately 20% in AM Drive and 50% in PM Drive with locally focused programming.
Morgan Murphy / Queen B Radio • Roger Nelson, Market Manager
Dial Global / Jones Radio Network
#1 PM Drive In Rated Markets
Increased ratings for the network’s nationally distributed 24/7 Hot AC afternoon show across more than 100 markets.
The 2 PM to 7 PM program achieved #1 ratings in many measured markets across the country.
Jones Radio Networks • Jon Holiday, VP Programming
WRQQ • Nashville
#1 Persons 18-34 • PM Drive
Star 97 reached #1 Persons 18-34 in afternoon drive within the first six months.
Additional results included #3 Females 18-34, #3 Persons 18-34 and #4 Persons 25-54.
Cumulus Nashville • Michael Dickey, GM
KMGV Mega 97.9 • Fresno
#1 Persons 18-34 • #1 Persons 25-54
Afternoon drive ranked #1 Persons 18-34 and #1 Persons 25-54 for eight consecutive ratings books.
Infinity Broadcasting • Al Smith, GM
KBOS • Fresno
Major Ratings Growth In Six Months
Increased ratings approximately 50% during the first six months.
Persons 12+: 4.9 to 5.6
Persons 18-34: 6.1 to 8.7
Persons 25-54: 2.1 to 4.7
Patterson / Capstar • Steve Miller, GM / Owner
KWIN / KWNN • Stockton / Modesto
Ratings Tripled In The First Six Months
Ratings gains included approximately 75% growth Persons 25-54, 45% Persons 18-34 and 75% Persons 12+.
Silverado Broadcasting • Roy Williams, GM / President
KMXV Mix 93.3 • Kansas City
#1 Persons 18-34
Helped launch Mix 93.3 from AC to CHR and reached #1 Persons 18-34 with an 8.2 share within the first six months.
The station also ranked Top 5 Persons 25-54.
Apollo / Regent Broadcasting • Fred Murr, GM
XHTZ Z90 • San Diego
Highest Ratings In 21 Years
Refocused and directed Z90 to its strongest Arbitron performance in 21 years, with ratings increases of approximately 50% to 75%.
#1 Persons 12+ • 6.1
#1 Persons 18-34 • 8.8
#3 Persons 25-54 • 6.2
Califormula Broadcasting • Victor Diaz, GM / President
KKXX • Bakersfield
Record Ratings And Revenue
Refocused and directed KKXX to historic highs in ratings and revenue.
The station became one of the highest-rated CHR stations in the United States and the #1-rated CHR in the western region.
#1 Persons 12+ • 12.1
#1 Persons 18-34 • 16.5
#1 Persons 25-54 • 9.5
Grapevine / Salem Broadcasting • Allan Hammerel, GM
KDON • Monterey / Salinas / Santa Cruz
Record All-Time Highs
Maintained KDON’s legendary market position while increasing ratings to record highs.
#1 Persons 25-54 • 9.7
#1 Persons 18-34 • 16.3
#1 Persons 12+ • 11.9
Henry Broadcasting • Pat Whittaker
KSKG 99KG • Salina
Heritage CHR Success
Maintained and increased listenership while driving revenue to historic highs at the heritage CHR station.
The performance resulted in Billboard Magazine nominations for Station of the Year and Program Director of the Year.
Wayne & Ray Pollard, Owners
Proven Strategy. Proven Execution. Proven Results.
If your goal is to strengthen your station, develop your talent, improve your content and separate yourself from the competition, Talent Farm can help.
The opportunity is to create a station listeners choose, remember and return to.
