Talent Is Everything: Ratings Success from excellent content

Successful content creation from Talent Farm



Consistent ratings success:
Focusing the content, music, positioning, imaging, promotions, production to super-serve your target demographic. The radio stations Wall has directed to ratings and revenue success have led each of them to some of their all time historic ratings, and increased revenues.

ThatGuySteve – On Air Personality – Content – Radio Programming – Coaching – Management – Marketing – Syndication

Your goal is to have the biggest ratings and then keep them. You’re searching for a specialist that knows the path to create sticky content and nurture a passionate, loyal following.

Talent Farm can teach you how to attract listeners and bring life out of your current on air content, and help recruit new talent if that’s a challenge.

Listeners are looking for entertaining, informative, compelling, and fun content between the records (the same songs they can find on demand, anytime, anywhere). Talent is what audiences connect with, our formula for success works to WIN and help you STAND OUT from the competition.

By creating unique content that is listener-focused and interactive! The goal to is super serve the listener and deliver return to the advertisers..

It’s time to raise the bar – Talent Farms Steve Wall has been pushing the bar higher for over 30 years. Wall increases motivation, productivity, ratings and revenues ~ successfully & consistently.

If your goal is to be your best, separate yourself from the competition, contact Talent Farm for a free consultation.


KXLY ~ Increased Spokane’s River ratings to #2 P25-54 AM Drive. Highest rated AAA/HOT AC format in the USA. Increased KXLY 920AM News ratings 20% AM Drive 50% PM Drive local programming. Highly ranked #1 local News/Talk. (Morgan Murphy / Queen B Radio – Roger Nelson Market Manager)

Dial Global/Jones Radio Network ~ Increased ratings on DG/JRN’s 24/7 HOT AC PM Drive show in 100+ markets. 2p-7p #1 ratings in most all rated markets coast to coast! (Jones Radio Networks Denver – Jon Holiday VP Programming )

WRQQ ~ Increased Star 97 Nashville PM Drive ratings to #1 P18-34 in first 6 months. +50% #3 F18-34, #3 P18-34, #4 P25-54 (Cumulus Nashville – Michael Dickey GM)

KMGV/”Mega 97-9″ 3-7 PM, #1 P18-34, #1 P25-54 “8 books in a row.” (Infinity Broadcasting – Al Smith GM)

KBOS ~ Increased KBOS Fresno, ratings increase 50% first 6 months. P12+ 4.9-5.6 / P18-34 6.1-8.7 / P25-54 2.1-4.7(Patterson/Capstar – Steve Miller GM/Owner)

KWIN 97.7 / KWNN 98.3 Stockton / Modesto, Tripled ratings first 6 months. Increased ratings by 75%: P25-54, 45%: P18-34, 75%: P12+. (Silverado Broadcasting – Roy Williams GM/President)

KMXV ~ Launched Mix93.3 Kansas City from AC to CHR ~ Reached #1st place P18-34 8.2 share in the first 6 months. Top 5 Persons 25-54. (Apollo/Regent Broadcasting – Fred Murr GM)

JAMMIN Z-90 XHTZ ~ Refocused & Directed Z-90 San Diego to their highest Arbitron ratings in 21 years. Increasing ratings by 50-75%. #1 P12+ 4 to a 6.1, #1 P18-34 8.8, #3 6.2 P25-54. (Califormula Broadcasting – Victor Diaz GM/President)

KKXX ~ Refocused & Directed KKXX Bakersfield ratings to new record highs in ratings and revenues. (Achieved 5th highest rated CHR in the USA, #1 Rated CHR West “Denver – Honolulu” #1 P12+ 12.1 / #1 P18-34 16.5 / #1 P25-54 9.5) (Grapevine / Salem Broadcasting – Allan Hammerel GM)

KDON ~ Maintained the legendary numbers at KDON Salinas / Santa Cruz / Monterey and increased ratings to record all time highs. #1 Persons 25-54 9.7, #1 P Persons 18-34 16.3, #1 Persons 12+ 11.9 (Henry Broadcasting – Pat Whittaker)

KSKG ~ 99KG Salina Kansas was a heritage CHR radio station with big talent and big numbers. We maintained and increased listenership and increased revenues to all time historic highs, resulting in Billboard Magazine nomination for Station of the Year and Program Director of the Year. (Wayne & Ray Pollard Owners)

All inquiries welcome. To set up a free consultation email Talent Farm

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